Engage, Reward & Retain

Verna Engagement Platform provides insurers with a comprehensive solution to improve customer engagement, drive behavior change, and reduce risk and customer acquisition costs. The platform leverages personalized messaging, gamification, rewards, and valuable ecosystem services to maintain user interest and promote safer habits.

Segmentation & Filtering

Users can segment their customer base based on asset type, family status, driving characteristics, postcode, age, app version, incidents count, etc

Segments are created in an intuitive logic-based user interface where multiple conditions can be applied to define the desired segment.

Once a segment has been created it can be used to create targetted messaging or rewards to nudge and change customer behaviour.

No-Code Workflow Engine

The Workflow Engine powers the Engagement Platform, offering flexible tools to customize messages, rewards and deploy content.

With intuitive no code logic-based tools, you can quickly set up complex rules, like sending different messages to customers based on whether they have an overall driving score above 75, bad acceleration score, birthday greetings, etc

Through the workflow engine, you can easily create, manage, and configure all your campaigns, routine communication, etc.

Layer multiple messaging campaigns to create dynamic communications that:

• Engage customers

• Boost activation rates

• Guide at-risk users with personalized coaching, and

• Deliver targeted marketing messages.
  

The tools are multi-channel enabling you to reach your audience through email, pop-up messages, push and in-app notifications. You can design and instantly review your messaging in an intuitive interface. For emails we enable you to use an email provider of your choice to ensure continuity and reuse of templates (e.g. Mailchimp, Postmark)

Gamification is a powerful way to educate users about telematics and encourage safer driving habits.

• Leaderboards can be used to showcase top drivers by score or specific skills.

• Competitions - whether national or regional based - drive engagement by rewarding top performers. Team competitions can also be used to induce collective change.

• Streaks & levels encourage positive behaviour, like "no phone use while driving" for x consecutive days.

• Badges can be used to reward users for improved performance on certain routes (personal/comparative)

Gamification

To boost engagement, Verna offers a range of advanced ecosystem services that helps you to use your car.

From seamless pay-for-parking solutions and a comprehensive driving logbook to a convenient list of nearby gas stations, the Verna app is designed to drive engagement with essential services that every car owner needs.

Our pay-for-parking feature integrates with both curbside parking and garages, making parking payments a breeze.

The driving logbook helps users track business trips, generate detailed monthly reimbursement reports, and even produce an annual report to maximize tax savings.

Ecosystem Services

Rewards, Coupons & Tokens

The Engagement Platform comes with a coupon, token, & reward system that calls for no or very limited integration with 3rd-party providers.

• Coupons can be activated in the app at the POS using bar codes, QR codes or text strings. Different coupons can be generated and displayed based on user properties (e.g. postcode)

• The reward system enables insurers to target specific customers with rewards based on driving performance or activities.

• The token system is a useful tool to generate value points for customers over time that can be used to pay for the policy, ecosystem service, reduction in deductible, etc. The tokens can also be granted to fix specific service problems and can have fixed validation period.

Multi-Layered Communication